ASKGUNTHER · AI PLAYBOOK #01 · FREE
LinkedIn Profile Optimizer — get found by recruiters, using AI
Why you'd run this
Ever get recruiter emails for jobs you'd never take? That's not bad luck. Recruiters don't browse LinkedIn — they search it, by keywords. If you're getting the wrong job listings, your profile is matching the wrong keywords. And if your headline is just your job title and your experience reads like your official job description, you're invisible to the searches you actually want.
There's a second problem, and almost everyone has it: you underplay yourself. You write "responsible for reporting" when the real story is "I decided how the department measures success." Recruiters search for outcomes and skills; most profiles list duties.
What it does
You export your LinkedIn profile as a PDF (four clicks — the guide shows you), hand it to your AI with one prompt, and the AI interviews you like a career coach: one question at a time, digging for the decisions you made, the things you led, and the results you never wrote down. Then it rewrites your profile section by section — headline, About, experience, and the skills you should pin — showing you a before-and-after for each. You keep what sounds like you and paste it in.
A real before/after from this playbook run on a demo profile — same job, same facts, told like it matters.
What you get
A profile indexed for the searches you want: keyword-loaded headline, an About section that hooks in the first two lines, experience bullets built on outcomes instead of duties, and the top three skills recruiters filter on, pinned. It's self-measuring — LinkedIn's own Search appearances stat shows you the lift within two to four weeks. About 45 minutes, one time, and a 20-minute quarterly refresh keeps it current.
Watch it work
Every askGunther playbook runs in your AI — Gemini, ChatGPT, or Claude — and the free versions are enough. No new tools to install, no tokens to buy, no AI upgrade required. You bring the AI; we bring the playbook — and when the models change, we update it so you don't have to.
This playbook is free in the askGunther Classroom
The full step-by-step PDF — the prompt, the exact clicks for Gemini, ChatGPT, and Claude, and what to do if you don't have a profile yet.
Get the free playbookQuestions people ask
Can AI really rewrite my LinkedIn profile?
Yes — and better than most people can do alone, because the playbook makes the AI interview you first. It digs out decisions, results, and stories your profile leaves out, then rewrites each section using your own words. You review a before/after for every section and stay the editor throughout.
Do I need a paid ChatGPT, Gemini, or Claude account?
No. The free versions of all three are enough for this playbook. It's one document and one conversation — comfortably inside every free tier.
What if I don't have a LinkedIn profile yet?
The playbook covers that: you build a rough profile straight from your resume in about ten minutes — plain job titles, dates, and duty lines are fine, because rewriting rough profiles is literally what the playbook does.
How do I know if it worked?
LinkedIn measures it for you. Check Analytics → Search appearances before you start, run the playbook, and watch that number over the next two to four weeks. The rewrite is the single biggest lever on it.
Why do recruiters keep sending me jobs I'd never take?
Because recruiters search LinkedIn by keywords, and your profile is matching the wrong ones. Wrong-fit messages are proof the search machine sees you — this playbook redirects it by fixing which keywords your profile matches.
Where to next
New to AI? Do the two Setup steps first (pick your AI, teach it who you are) — the second one makes this playbook's interview faster. Job hunting? Resume Tailoring is the natural next step. And the AI Job Audit is the flagship: it goes inside your actual job and finds every hour AI can hand back to you.